How we're different
With free expert coaching, smart planning tools and competitive pricing, we have more to offer than many leading investment platforms or robo-advisors.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
Why choose Bestinvest?
Free investment coaching
Speak to one of our Coaches, for free. No obligation, no catches.
Advanced goal planning
Plan and personalise your investment goals and see how small changes could help you reach them.
Great value for money
Pay 0.2% per year in services fees on your Ready-made Portfolio or 0.4% for other investments. Buy and sell UK shares online for only £4.95 per trade - one of the lowest dealing fees of all the major investment platforms. Other dealing fees may also apply.
Expert insights
With fund factsheets, guides and articles, you can learn everything you need to power your investment decisions.
How we compare with other investment platforms
Platforms are online services which allows you to buy, sell and hold investments.
Included here Hargreaves Lansdown, Interactive Investor, AJ Bell Youinvest and Fidelity, representing ~71% of the platform market (Q3 ’23, Platforum).
Robo-advisors are digital wealth managers that provide automated, algorithm-driven financial planning services with little to no human supervision.
Included here Nutmeg, MoneyFarm, Wealthify and Moneybox, representing ~78% of the digital wealth management market (Q3 ’23, Platforum).
Source: Boring Money assessment of competitor websites as at November 2024
What you get with Bestinvest
Free investment coaching
Speak to one of our experts
All of our coaches hold the Level 4 qualification in financial planning from the Chartered Insurance Institute (CII). They can help you with your investment strategy, provide guidance and education.
Book a free coaching session
Get help putting an investment plan in place or understanding your options before you invest.
Get personalised, low-cost advice
If you’re looking for personalised investment advice, discuss our low-cost advice package with your coach.
Digital planning tools
Set meaningful investment goals
Personalise your goals to motivate your investing and keep it on track.
Fine-tune your strategy
See what you can do to help you achieve your life goals faster or more easily.
Map out your future
With our simulator you can see in real time how small changes today could deliver big results tomorrow.
A wide range of investments
Pick from our hand-picked Ready-made Portfolios
Ready-made Portfolios are built and managed by our team – so once you’ve picked one, you don’t need to do anything else.
Create your own portfolio
If you’d rather do it yourself, pick from our wide range of shares, funds and ETFs.
Read the latest expert insights
Power your decision-making with our fund factsheets, guides and articles.
All for prices that won’t bite
Pay low service fees and don’t get hit with hidden costs
Our Ready-made Portfolio service fees start from 0.2% per year and 0.4% for other investments. Our SIPP has a minimum service fee of £10 per month (£120 per year), excludes Junior SIPPs.
Trade funds for free
There are no online dealing fees to buy and sell funds. You will still pay an annual service fee which is tiered and based off the value of your investments in that tier. Our £4.95 UK online share-dealing fee is one of the lowest of all the major investment platforms.
Get one-off affordable advice
As well as our free coaching, our advice package is competitively priced and has no ongoing commitment.
More reasons to choose Bestinvest
Simple
- Open an account in minutes
- Start investing with just a debit card
- We’ll transfer your existing investments for you
Established
- Launched in 1986
- Part of the Evelyn Partners group who look after over £67 billion of assets (as at September 2025)
- Together, we have over 180 years’ experience
Supportive
- Support from UK-based contact centre
- Free Investment coaching
- Affordable advice if you need more detailed help
Get investing. Get Bestinvest.
You can open an account and start investing in just a few simple steps.