The most popular assets on Bestinvest
We share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.
The top 10 is based on the number of accounts that have purchased the investment during the month.
Most purchased funds by our clients
January 2026
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Global |
|
| 4. |
UK All Companies |
|
| 5. | BlackRock Gold and General Fund |
Specialist |
| 6. |
Fund of funds |
|
| 7. |
Fund of funds |
|
| 8. |
Global Equity Income |
|
| 9. |
Global |
|
| 10. |
Global |
Most purchased shares by our clients
January 2026
| Rank | Name | Type |
| 1. |
Aerospace & Defense |
|
| 2. |
Life Insurance |
|
| 3. |
Defense and Aeronautics |
|
| 4. |
Insurance |
|
| 5. |
Beverages |
|
| 6. | Fresnillo PLC |
Mining |
| 7. |
Banks |
|
| 8. |
Energy |
|
| 9. |
Defense and Aeronautics |
|
| 10. | Seraphim Space Investment Trust PLC |
Investment |
Most purchased Exchange Traded Funds (ETFs) by our clients
January 2026
| Rank | Name | Type |
| 1. |
Commodities and Natural Resources |
|
| 2. |
Commodities and Natural Resources |
|
| 3. |
Commodities and Natural Resources |
|
| 4. |
North America |
|
| 5. |
Commodities and Natural Resources |
|
| 6. |
Global |
|
| 7. |
Commodities and Natural Resources |
|
| 8. |
UK All Companies |
|
| 9. | WisdomTree Physical Precious Metals |
Exchange Traded Commodities |
| 10. |
Global |
An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.
Most purchased Investment Trusts by our clients
January 2026
| Rank | Name | Type |
| 1. |
UK Equity Income |
|
| 2. |
Global |
|
| 3. |
UK Equity Income |
|
| 4. |
Global Emerging Markets |
|
| 5. |
Commodities and Natural Resources |
|
| 6. |
Technology and Technology Innovation |
|
| 7. | Primary Health Properties PLC |
Real Estate |
| 8. | Law Debenture Corp PLC |
UK Equity Income |
| 9. |
Global Equity Income |
|
| 10. | Alliance Witan PLC |
Global |